Cheryl Burchell is the owner founder of Cheryl Burchell Goldsmiths, and a proud member of the Retail Jewelers Organization. She has been designing and repairing jewelry for more than 43 years. Her work has been voted as Best Jewelry by locals in the Inlanders’ readers poll several years running.
Cheryl’s designs once began working with simple, natural mediums like seashells and semi-precious stones. She has since grown her company to specialize in gold, silver and precious stones. Her real passion for creative designs come through in repair and redesign. “A lot of customers come in with their own ideas,” says Cheryl, “and I have a special knack for understanding. We can use their existing stones or gold and create something wholly unique.”
Located near downtown Coeur d’Alene, Idaho, Cheryl Burchell Goldsmiths team of in-store goldsmiths offer the same level of experience and passion that Cheryl brings to her customers. Each staff member takes special care with each client, taking the time to listen to their needs and desires and ensuring that they get exactly what they’re looking for, no matter what the need or occasion.
“People who walk through our doors become our friends because we have such a caring staff,” says Cheryl, “and then they tell their friends. That’s the highest compliment we can receive.”